Monday, 9 May 2016

Snapchat overtakes Twitter on US Android devices

Snapchat has overtaken Twitter (TWTR) for the first time when it comes to installed apps on Android devices in the U.S., according to new data from digital intelligence firm SimilarWeb.
As of the end of April, Snapchat was installed on 22.7 percent of U.S. Android devices, just above Twitter, which was installed on 21.8 percent of the devices. (Twitter didn't immediately return our request for comment.) During the same time, Facebook's suite of apps were the most popular social media apps, SimilarWeb told CNBC, and were installed at the following levels: Facebook (68.4 percent), Messenger (59.4 percent), Instagram (41.8 percent) and WhatsApp (20.9 percent). LinkedIn's (LNKD) app was found on 5.9 percent of U.S. Android devices, the researcher said.
When it comes to time spent on the app, Snapchat is also ahead of Twitter. Snapchat users spent an average of 20 minutes and 20 seconds using the app daily. The average daily time spent using Twitter among its daily users is just 12 minutes and 21 seconds, the report found. 


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